For founders and operators running a growing team

Every pressure point has a price. Find yours.

Six places a growing business quietly loses money, how to put your own number on each one, and the first fix you can make this week.

Not sure where to start? Take the Pressure Point Check first. Six questions, about three minutes.

How to use it

Three rules, then six plays.

01
Start where it hurts

Took the Pressure Point Check? Start with the area it named. If not, start with the play that made you wince.

02
Use your numbers, not ours

Every figure comes from your business. If you cannot find a number, write "don't know." A cost nobody can measure is a finding in itself.

03
Fix one, not six

Price all six if you like, then make one fix this week. The register at the end shows you which one to start with.

Where a line asks what an hour is worth, use what you would pay to replace that person, divided by 2,000 working hours. For your own hour, use what you would pay someone to do your job.

Play 1 of 6 · Ownership

Work waits for someone to hand it out

The signs
  • A new client signs and nobody owns the next step until someone assigns it.
  • You or a manager hand out every kickoff and every task by hand.
  • Handoffs depend on whoever has room this week.
What it costs

Every day a new client waits is a day closer to a refund, a slow start, or a bad first impression. And whoever is doing the assigning is not doing their own job.

Price it
Hours a week × hourly worth × 52...
Clients lost to a slow start × their value × 4 quarters...
Ownership costs you a year...
The fix this week

Pick one way work comes in. Every new entry gets a named owner and a next-step date the day it lands. Nobody has to ask.

How you will know

Count the new entries this week that have both an owner and a date.

Ask your team

Who is allowed to assign work without checking with you first, and what happens to anything that arrives some other way?

Play 2 of 6 · Follow-through

You have to ask to find out if it happened

The signs
  • You check in with the team to learn whether kickoff or first contact actually happened.
  • Status is spread across texts, inboxes, chat, and personal spreadsheets.
  • An inquiry that never got a reply only surfaces when it is already gone.
What it costs

First contact is where trust is won or quietly lost. When nobody can see who is still waiting, the ones that slip are the ones you never hear about.

Price it
Slow inquiries × close rate × first sale × 12 months...
Hours chasing × hourly worth × 52...
Follow-through costs you a year...
The fix this week

Track first contact in one shared place: the date, what happened, and the next step. One place, not five.

How you will know

Track the share of inquiries answered inside the window your team picks.

Ask your team

If someone asked right now how many people are waiting on a first reply, how long would it take us to answer, and where would we look?

Play 3 of 6 · Decisions

Every exception lands on your desk

The signs
  • Out-of-scope requests stop until you personally approve them.
  • Or the team bends scope to keep the client happy, and you clean it up later.
  • The same kind of decision comes back to you every week.
What it costs

Decisions do not scale by working harder. When every edge case waits on the same desk, that desk sets the speed limit for the whole business, and scope given away for free never shows up on an invoice.

Price it
Decisions × minutes ÷ 60 × your hourly worth × 52...
Unbilled scope a month × 12...
Decisions costs you a year...
The fix this week

Pick the decision that comes back most often. Write down what the team can decide on their own, what they need to see first, and when it comes to you.

How you will know

Count how often that decision still reaches you, and check whether the team's calls meet your standard.

Ask your team

Which decisions are we comfortable letting the team make without us, and what would they need written down to make them well?

Play 4 of 6 · Visibility

The client tells you it's late before your team does

The signs
  • You find out a deliverable is behind when the client emails asking where it is.
  • Problems show up in the weekly meeting, after the damage is done.
  • Nobody can say what is stuck right now without asking around.
What it costs

Work that stalls quietly is the most expensive kind, because the cost grows while nobody is looking. Then you pay for it twice: once in recovery time, and again in credits, discounts, or a client who does not renew.

Price it
Late deliveries × recovery cost × 4 quarters...
Clients lost × yearly value...
Visibility costs you a year...
The fix this week

Make one list of overdue work: the last thing that happened, the next deadline, and who owns it. Look at it every morning.

How you will know

Count overdue items and how many days each one stays open.

Ask your team

What would have to be true for us to find out something stalled before the client tells us?

Play 5 of 6 · Evidence

Proving results means rebuilding what happened

The signs
  • A client asks for results by Friday and someone loses their week pulling it together.
  • The story lives in memory, slide decks, and chat threads.
  • You know the work was good. You just cannot show it quickly.
What it costs

The moment you grow is usually the moment someone asks you to prove what you did. Proof captured as the work happens costs minutes. Proof rebuilt afterwards costs a week, and renewals and bigger contracts go to whoever can show the result.

Price it
Hours per report × reports a year × hourly worth...
Renewals lost × their yearly value...
Evidence costs you a year...
The fix this week

Pick one result you promise clients. Decide what would prove it, and capture that proof while the work is being done, not after.

How you will know

Count finished jobs that have proof of the result. Keep activity counts separate from results.

Ask your team

If our biggest client asked for proof of results on Monday, what would we send, and who would lose their week putting it together?

Play 6 of 6 · Capacity

More work means longer hours, not more profit

The signs
  • If volume doubled next month, the plan is to stretch hours and hope.
  • You hire or outsource in a scramble, after the work has already landed.
  • Nobody can say how much more the team can take before something slips.
What it costs

Capacity is the one gap you cannot borrow against. Overtime and last minute contractors eat the margin on the growth you worked to win, and work you turn down or deliver late is revenue that went somewhere else.

Price it
Extra hours a week × their cost × 52...
Work turned down or late, per 90 days × 4...
Capacity costs you a year...
The fix this week

Before you say yes to more, list what is already committed, the hours your team actually has, and the hours one more job takes.

How you will know

Each week, compare the workload you planned with the hours you actually had.

Ask your team

What is the most work we could take on next month without anything slipping, and what are we basing that number on?

The register

Your Pressure Point Register

Add up what each pressure point costs you in a year, then rank them. The biggest number is your first fix. Not the loudest problem, not the most recent one: the one costing the most.

Your numbers stay in this browser tab. Nothing you type here is saved or sent.

Keep a copy

Get the playbook as a PDF.

All six plays with blank worksheets you can print, fill in by hand, and take into your next leadership meeting.

Just your email. You will also get Behind the System, one issue a week. Leave any time.

The Hidden Profit Reset

You priced what you can see from your desk

Most of what costs a business money sits in places no one is looking: between people, between tools, between the moment work arrives and the moment someone owns it. The Hidden Profit Reset is three days working on your business. We find the drag, price the problem in your numbers, and decide what to fix first. You leave with a 90-day plan and the first sprint already running.

Day 1
Find the drag

Where money, capacity, and execution are getting trapped as you win, deliver, and run the work.

Day 2
Price the problem

What each gap is costing you, in your own numbers.

Day 3
Decide what to fix first

A 90-day plan ranked by the money at stake, with the first sprint in motion before you leave.