Free · Live on Zoom · Wednesdays at 1PM ET
You Might Be Solving the Wrong Problem.
Your business is already giving you clues. Now AI, automation, software and another hire all promise to fix it.
But what if the place you are trying to fix is not where the problem actually started?
Ninety minutes. Bring one problem. Leave with your Second Opinion Sheet finished.
Joined by 1,000+ founders and operators
Save My Seat
The Hidden Profits Workshop
Come with one problem you have not been able to make stay fixed. Then pick your session.
Step 1 of 3 · 15 seconds
We will ask for company details on the next step.
Your business is already talking
You have seen all four of these this month.
Inbound lead, no callback logged.
9 days ago
Following up again on the quote.
Third message in this thread
Still sitting in Scheduled.
Unchanged for 11 days
Quick question, can you approve this?
Fourth one today
The problem is not more data
You already know what happened.
Most businesses can see the outcome. The expensive part is deciding what caused it.
Sometimes that is exactly what the business needs.
Sometimes you are just covering the leak.
Let us address the elephant in the room
AI made leverage cheap.
It did not make business easy.
There has never been a better time to build. Generate the leads. Answer the customers. Automate the follow-up. Ship software in days. We are not here to tell you any of that is bad. Some of it is the best leverage available right now.
Abundant
Scarce
Knowing which one your business actually needs.
Automating the wrong thing just gives you the wrong thing faster.
Leverage is abundant.
Understanding is scarce.
What most leaders never get to see
The problem may start somewhere else.
The person holding up the work may not be the bottleneck. The department getting the complaints may not be creating them. And the task you want to automate may not need to exist at all.
The obvious fix
A second coordinator
Roughly $60K a year
Where it usually starts
Jobs are not slipping in coordination. They slip four steps earlier, where nobody owns the moment a quote becomes a scheduled job.
The obvious fix
A replacement CRM
Plus the migration
Where it usually starts
The CRM is fine. A few people quietly agreed years ago to keep the real status somewhere else, so the system describes a business that no longer exists.
The obvious fix
Automating a weekly report
Six hours a week of labor
Where it usually starts
Nobody downstream has made a decision from that report in a year. The fastest version of that report is still six hours of nothing.
Before you fix the outcome,
follow what happened.
Why this matters to us
A successful business can still be built wrong.
Toure built a million dollar business with his own hands. Head down, every decision routed through him. He thought his presence was the system.
He was so deep in the work that he missed the call the night his father went into a coma. He never got to say goodbye.
He was everywhere the business needed him. He was not in the room he actually needed to be in.
Toure did not have a revenue problem. The business worked. That was part of the problem, because the cost of how it worked never appeared on the P&L.
We call that cost the Executive Tax. It is what a business charges you for routing itself through one person’s memory, judgment and presence. It does not show up in an expense line. It shows up in what you missed.
Wayne spent 20+ years in the financial industry watching the same pattern from the other side. The real answer sitting in plain sight, while people paid for and pursued the wrong thing dressed up nicely. With AI he is watching it happen again, faster, and with better slide decks.
So we do the only useful thing we know how to do. We do not sell you the fix. We help you see what is actually there first.
Toure Young & Wayne CarrCo-founders, Ecrof MediaWhat you walk away with
90 minutes. Three things you will see differently.
01
A Better Question
Stop jumping from symptom to solution.
The first question we ask before recommending another person, system, automation or AI.
02
A New Way to See the Business
See what lives between the problem and the outcome.
Real situations where the obvious fix was not the actual fix, and where leadership should have looked first.
03
Your Second Opinion Sheet
Finished, on your own business.
You bring one problem. We work the other half of the sheet together, live.
What keeps happening that you cannot make stay fixed
Quotes go out and then nothing happens for a week.
What you think is causing it
Sales is not following up fast enough.
What you were about to do about it
Hire an appointment setter. About $48K.
What actually happened first
Where to look this week
Half blank on purposeWhat you leave with
You came in with one problem.
You leave with it worked.
You start the sheet the moment you register. Three questions, two minutes. What keeps happening, what you think is causing it, and what you were about to do about it.
Then it lands in your inbox half blank, and it stays that way until Wednesday.
We finish the other half together, live, on your business. Not a 30 item action plan. Not another tool to buy. One thing worth looking at differently this week.
Free · Live on Zoom · Wednesdays at 1PM ET
Before you register
This room is not for everybody.
We would rather you skip it than sit through 90 minutes that were never built for you.
Probably your room
Come
- You run a growing service business with enough repeat work that patterns actually show up.
- You have a CRM, a scheduler and a job system, and you still have to ask somebody what happened.
- Work regularly waits on people, approvals, information or follow-up.
- You have added software, people or automation and the same problems keep resurfacing.
- AI is on your radar, but you do not want another shiny object.
- You want to understand what should change before spending more money changing it.
Probably not your room
Skip it
- You want a chatbot, AI sales agents, prompt workflows or an automation package installed, with no interest in the process underneath.
- You are early stage and still proving demand. Low transaction volume, no repeatable pattern yet, nothing steady enough to observe.
- You already run a mature, integrated operating environment and leadership already has strong process visibility. We would be telling you what you know.
- You are looking to replace every piece of software you own.
- Your team is not willing to change how it behaves.
- You believe every problem is, at bottom, a people problem.
- You are looking for another tool.
This room is for people willing to look at how work actually moves, or stalls, and then decide what should change.
Questions people ask
Straight answers.
Is this another AI workshop?
No. AI is going to create enormous leverage for businesses that are ready for it. This workshop is about what needs to happen before you decide where that leverage belongs. You may leave believing AI is the right answer to your problem. You may discover it is not. Both are useful.
Are you going to sell me software?
At the end, we will show you what we have built for businesses that want help seeing these patterns continuously. You do not need to buy anything to get value from the workshop. Come for the thinking.
Is this only for companies already using AI?
No. If you are considering AI, using automation, adding staff, replacing software, or simply trying to understand why the same operational problems keep returning, you will be able to use what we teach.
What should I bring?
One business problem you have been tempted to solve. If you started your Second Opinion Sheet when you registered, bring that. If you skipped it, we will start it together in the room.
What if I cannot make it live?
We do not send a replay. The second half of the workshop is you working on your own business, and that does not survive a recording. We run every Wednesday, so take the week you can actually attend.
Will you text me?
Once, before we go live, with the link. That is the only text you get from us.
Before you fix another problem…
Make sure it is actually the problem.
Bring one thing in your business that keeps frustrating you.
We will show you how to look at it differently.
Save My SeatFree · Live · 90 minutes · Wednesdays at 1PM ET
Good business is still boring.
Come see why that is becoming an advantage.